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To half the world’s population, Akshay Kumar is more famous than Brad Pitt, Tom Cruise and Bruce Willis put together. Now the Bollywood actor‘s fame is about to spread to the west.

Kumar’s latest film, which opens this weekend, marks the first time that Hollywood‘s leading stars have appeared alongside their Indian counterparts in a Bollywood blockbuster. Filmed at Universal Studios in LA and starring Sylvester Stallone and Denise Richards, Kambakkht Ishq is an example of the growing desire among western actors, companies and financiers for a piece of India’s multi-billion-pound entertainment industry. After all, as Hollywood is fighting off a deep recession, Bollywood is booming.

Kumar already has his next collaboration in the bag. Later this year he will appear alongside Kylie Minogue in Blue. The singer recorded songs for the film, including the title track – all composed by the Tamil musician AR Rahman, who shot to fame after his Oscar success with Slumdog Millionaire.

For Kumar, who is one of Bollywood‘s most recognizable heroes, with more than 100 films to date, collaborations between the film industries of the west and the east are set to accelerate. “I presume they must be seeing what is happening in India. They see what Bollywood was two or three years ago and then they see what it is today,” he said. “It has grown a lot and it has the capacity and capability to grow much more. If this collaboration works, then things will start moving towards Hollywood and Bollywood coming together again and again.”

According to a report published by PricewaterhouseCoopers last month, India’s entertainment and media market was worth $ 15bn in 2008. This is predicted to grow at an annual rate of 10.7% to more than $ 25bn by 2013. Bollywood – which has a 3.6 billion fan base around the world, according